Author : Shaun Parker
Today more than ever before, reliability is the single most important factor when buying a car, after all, consumers never expect to have to fork out on repair fees for a car that they have just bought, and this has been emphasised during these difficult financial times
There are a number of car manufacturers who pride themselves on major factors, be it build quality, aesthetic beauty, eco-friendliness or indeed reliability It is general knowledge in the car industry that Japanese manufacturers are the forerunners in the reliability stakes, and none more so than Honda
Honda have had their fair share of negative Press of late, what with Honda dealerships struggling, like most other dealerships, to sell and having to shut down their factories in the UK for four months, starting in February, and also with the Honda Formula One team having to go under unless they can find a buyer before the F1 season begins This has been brought on by no fault of Honda, more so the dreaded credit crunch
Of course people are reluctant to upgrade their car at this moment in time given the unpredictability of the economy, and rightly so, but for those fortunate enough to be in a position to buy a new car then reliability remains at the top of priorities as a prospective buyer searches for the car that ticks all the boxes
In 2007 Honda came out on top of the manufacturers’ league of reliability as well as having a staggering six of the top ten most reliable cars The Honda HR-V, Honda Accord, Honda HR-V, Honda S2000 and two different models of the Honda Civic all featured in the top ten
Last year, Which?, the consumer experts, conducted a reliability survey and Honda again came out at the top of the tree This would lead you to believe that surely the most reliable car manufacturers would not suffer as much as other manufacturers during these difficult global economic problems but Honda dealerships have been hit, as sales figures have dropped along with the rest of the market
But for those consumers looking to upgrade their car, Honda will be hopeful that their continued success in the reliability league tables will entice buyers to opt for a Honda With the Japanese manufacturer continuing to develop, design and offer cars that are eco-friendly, economic and reliable, when the economy eventually begins to resemble something similar to normality and buyers regain confidence in the global economy then surely those manufacturers producing the most reliable vehicles will begin to prosper once again
It really would be a shame for the motor industry if innovative companies’ such as Honda struggle for survival given their continued pursuit to produce cars with low CO2 emissions Honda will undoubtedly pull through this recession though purely because of the strength of the brand: Honda and reliability are now synonymous terms
But what the global economic downturn has shown us is that no one is safe until banks begin to start lending once again Doubts will remain in the minds of many in consumer markets, the motor industry is no different
Honda dealerships will be hopeful that sales do pick up as soon as possible though, as do many other car manufacturers as these testing times look to test even the very best
Shaun Parker is car expert with many years of experience in the car sales industry. Find out more about Honda dealerships at http://www.hondainchcape.co.uk
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